Attending trade shows is a great idea if you want to promote yourself and your company. As a matter of a fact, it is probably the best way to earn money quickly without doing too much strategical promotion.
But just like pretty much everything else, trade shows have the price as well. So if you are on a budget, you might find it a little bit difficult to manage everything. But before you decide not to go to trade show to promote yourself, you should read few tips on how to save money.
Preparing for trade shows if you are on a budget requires a lot of planning and predicting. You will have to try to predict literally every possible expense, and then on top of that add small amount of money for unpredictable things.
You should consider reserving your spot few months before start because there are a lot of discounts going on if you do it early enough. That will also give you a general idea of how many trade shows you plan to visit that year.
Since you’ve reserved you place early enough, you should start thinking about traveling. Traveling takes away a lot of money so you should bear in mind that plane isn’t the only option. Cheaper option would be to rent a van. That will improve your connections with other members of your company. You could consider that as a team building. Or you could group up with another company and rent a bus. I think that that is the cheapest option of the all.
You should also book your hotel early enough to be as close as possible to trade show. I’m sure you don’t want to spend any money on unnecessary
Most people will agree that the whole point of attending trade show is to attract costumers to buy something from you. If you do at least half-decent promotion, you should get some sales and profit.
The most important aspect of promoting your product or service is building relationship with your costumers and communicating with them. That task can be hard sometimes, but it gets more and more easier as you practice.
Trade shows are popular because you can talk to your costumers face to face. That gives you more promotional power. There are many things you can do, but here are some of them…
Always have your contact or business card with you. You never know when you’ll need one, especially during trade shows.
When you see your costumer for the first time, always ask for name, company name, phone number and e-mail. That is important to build relationship. First of all, you will be able to contact that person using those details, and as second; that person will feel that he is important to you.
Further on, during your conversation, you should get a picture if that person is really interested in your product or service. So it would be good idea to actually take a note of that. Just write down what were you talking about next to contact details. Also you could rate his interest from 1 to 5. That way you will know who to contact first after trade show ends.
The point here is to gather as much details about your potential buyers as you can. All those details will help you make sales. But even if that doesn’t happen, you will probably spread the word about your business.
I hope you’ve found those tips helpful and informative.