by Ed Yourdon
These days it seems like the price of everything just keeps going up. From milk to gasoline (and everything in between), it’s as if there’s no end in sight. While the former might not be such a burden, particularly for the lactose intolerant, the latter affects nearly everyone. The rising price of gasoline is especially tough, as it affects not only driving but all travel methods that require it – think planes, trains, boats, etc. Even the cost of retail items rise due to increased shipping costs.
Business with multiple branch offices, mobile workers, or clients in geographically dispersed locations often rely on regular business travel to maintain a productive and professional relationship. However, the afore-mentioned cost increases make it progressively more difficult to get anything done cost-effectively, which begs the question: Is there anything that can solve this problem? The answer is a profound YES, conference calling can!
(Queue spotlight and angelic chorus music).
Modern conference calling has made leaps and bounds from its start-up days, evolving from fickle, unreliable equipment into sleek software ready and able to perform at the touch of a button. In addition to audio conference calls that most people are familiar with, web conference calls have also become a crucial asset to businesses of all sizes worldwide. After all, with the relatively high cost of the average office computer residing in the $ 800 range, employing such a solution would be a wise decision to ensure the greatest return on your investment.
At its most basic level, web conferencing requires an internet connection and a computer. Web cams are preferred but not required; however they do play a major part in adding the personal, face-to-face quality to your meetings that web conferencing is famous for. Think of it this way, the same computers that you and your staff use daily to run your business have the power to turn into powerful communication tools that expand your reach to anywhere in the world. What’s more is that, depending on the solution you choose, you have the ability to record and store your conferences to replay at your convenience – something particularly helpful for information retention as well as mobile workers, clients or employees in multiple time zones, or anyone who might miss a conference due to unforeseen illness or emergency.
The bottom line is that business-related travel is a much more expensive proposition then it was years ago. Still, communication with partners, suppliers, and clients both established and potential is important. Conference calls hold the answer.
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