Tag Archives: Rental

Trade Show Booth Rental Essentials

A trade show presence is crucial for any firm that wishes to make an impact on customers, rivals, and industry observers alike. However, if your firm has not been participating in trade shows because an exhibit purchase is prohibitively expensive, consider renting a booth to help your marketing campaign and boost your corporate image. Many companies taking part in important trade fairs have trade show booth rentals right at the top of their lists of ‘things to do’.

Booth rental basics

Spend some time doing a little research before renting a stunning, high-end booth as you need to be familiar with several basic facts: 

The rental booth must be eye-catching and suit the service or product being promoted.
Find out from the trade fair organizers about any kind of floor space, height and other restrictions as you will need to fit your booth into these limits.
Once that is taken care of and you have chosen an appropriate size for your rented booth, you then have to examine the products, signage and other accessories that have to be accommodated in the booth. You might wish to use all the available wall space or alternatively make do with just a table-top display. Think about how you will display any products or equipment.  Alternatively, if you are a service oriented firm, perhaps you only need a literature rack to hold the flyers that you plan to hand out.
Your corporate requirements will influence both the format as well as size of the booth you rent. Remember the larger the display and space, the more expensive it will be.
Now all that is left is to identify a reliable company that is experienced in trade show booth rentals and can offer competitive rates. Don’t automatically go for the lowest quote.  Some suppliers undercut rates but provide low quality booths.  Before signing the agreement, ensure you read the small print, looking out for ambiguous wording, loopholes, and hidden charges.

Booth rentals offer flexibility

Trade expos within an industry often carry different standards as to what is popular and appropriate at a specific show. Renting a booth will offer you a degree of flexibility that others who have purchased booths will not enjoy. If it is your first time around, ask experienced hands who are not your direct competitors for tips.

Assembling the booth and display

Make special note of whether the rental rate is inclusive of set-up assistance at the event venue. If it is not, it may be a good idea to go in for a booth with a design that is simple to set up. Be sure to get familiar with how the booth and the display are correctly assembled.  

Making a great initial impression with participants and visitors alike at trade shows and similar business events is essential and trade show booth rentals help you achieve just that. You will not realize when a prospective big customer or potential business partner is passing by your booth. For this reason you must look for a rented booth display that is stunning yet cost-effective.

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Trade Show Booth Rental 101

Trade show booth rental options have increased dramatically over the last few years. In the past, they weren’t really any good leasing options. They lacked customizability and were often too generic in form to be a feasible choice for the majority of companies. Nowadays, they’ve changed almost completely. Many companies are making the choice to rent their trade show stand rather than purchasing, recognizing it as an inexpensive alternative to buying trade show displays and supporting materials.

Trade Show Booth Rental Offers Customization

The introduction of modular units has changed the landscape of rental displays. In the past, it was impractical for any rental company to offer more than a few selected styles of units. They couldn’t really offer any customization, simply because the cost to them would quickly outweigh any benefits provided by the rental income. Today’s modular trade show displays make things very different. Modular units have a high degree of baseline customizability because they can be rearranged on the fly, adjusted to meet varying demands and stylistic requirements. Companies can stock just a few units while at the same time meeting the demands of hundreds of companies.

The main detriment of choosing a trade show stand lease is that you lose the ability to customize the graphics and text to some extent. The exact level of adjustment available will depend on the company you choose to work with. Before you firmly decide to lease, discuss the options and exact level of adjustment available with the provider.

Benefits Of Renting A Trade Show Stand

If the slight lack of detailed design control is acceptable for your company, you can consider the benefits that come with a leased unit. First, you’ll be able to avoid some of the most substantial hassle associated with owning displays. When you’re the owner, you need to ensure that you’ve got an adequate place to store your unit as well as a way to get it transported where you need it to be set up. This can be a costly and very annoying process that can be completely avoided if you decide to lease instead.

Finally, you also avoid the upfront costs of purchasing when you choose a lease option. Many leases may give you the option to purchase in the future, which would allow you to lease for as long as it suits you and then move on to ownership.

Should Your Company Lease Trade Show Displays?

The best way to determine whether purchase is the right option or not is to consider whether you’re going to use your new unit often enough to make buying outright the more economically viable option. Many companies will offer some degree of storage and other amenities that make shouldering the burden yourself slightly less of a hassle. Ultimately, look at your finances and your projected usage, and decide which one will be more beneficial to you. While a purchase may be ideal for some and a lease ideal for others, there is no wrong answer. Either one will help your company present itself positively at conventions, which is always a good thing.

Chris Harmen writes about Little Rock trade show displays for Skyline, a recognized local authority offering sales and trade show booth rental in Little Rock and the surrounding region.