Tag Archives: marketing

Education Marketing Tip: How to Get More From Your K-12 Conference Exhibits

Educator conferences are the school marketing manifesto. But is the party over now with the budget crunch hitting schools across the U.S.?

The “good old days” for trade shows and conferences may be over. Travel bans for educators in many states are forcing everyone to pause. If you don’t think the changes are real, listen to the interview I did recently with Jim Warford, executive director of the Florida Association of School Administrators. The interview is posted on my Internet radio channel for education marketing and school sales professionals at www.blogtalkradio.com/sellingtoschools.



Regardless of the current situation, history suggests that for companies that serve the K-12 school market no area of the education marketing budget gets more attention than exhibit marketing. Trade shows are a defacto method of selling for companies in the school market. Year after year, companies set up booths at the same shows and do things pretty much the same old way. It’s as if a manifesto claims certain events are sacred cows and that exhibits are, well– just exhibits. I suspect your company will continue to do some of this. But you must take a hard look and consider a different, deeper approach.

You must remind yourself that most education conferences (trade shows) are sponsored by K-12 professional associations on behalf of their educator members. And, typically, once the big event is over and the carpet’s pulled up, you’re off to the next show or event. It’s sayonara for another year to the conference’s constituency and, sadly, to some great sales opportunities. The follow-up plan is rarely as thorough as the plan to set up and staff the booth or orchestrate the freebie giveaways.

While your company shifts its focus to the next school marketing tactic on your to-do list, the association that sponsored the trade show you just left is still at work, continuing to serve their members–the same audience you just spent a lot of money to engage with. These are likely school administrators and teachers you’d like to sell your products to.

Savvy education sales managers responsible for marketing to schools develop year-round strategies to tap the full potential of education associations. Conference exhibits should be part of a twelve-month association-marketing plan–not the whole plan, otherwise you miss a major opportunity. Why should you focus more of your attention (and budget) on education associations? Here are four good reasons:

1.Education association members want information. Educators join professional associations because they’re seeking ways to do a better job, to get ahead, stay on the cutting edge, and increase their knowledge. They’re hungry to know the benefits of your product or service.

2.Education association members are buyers. Education associations solicit members by mail and email. That should be a clue that there are still segments of the market that respond to direct mail offers. Since many of you market products and services through the mail, why not focus your attention on people who prefer to shop that way.

3.Members of education associations are motivated. Education market research several years ago by Learning magazine found only half of our teachers are motivated and innovative. Fortunately, it’s the motivated half who belong to associations and make the decisions to buy and use technology in schools!

4.Associations offer the products and services their members want most. Most education associations have product catalogs or online stores and offer special benefits to their members. Why not your product? Less noise, less expense, and less hassle than other catalogs and sales channels! And, these catalogs are packed with great premiums for direct education marketing programs you are doing now.

Are you ready to commit to this new strategy? Here are six steps to a hard-hitting association-marketing plan, an education marketing strategy that I guarantee will produce better results than the typical trade show exhibit schedule you may be doing now to pull in K-12 prospects.

1.Be selective! Target only those education associations whose member profile matches your best customers. Seek smaller, more specialized groups where you can stand out. Don’t know where to find those organizations? Check the events listings on SellingToSchools.com and, most important, ask your best customers which associations they belong to.

2.Invest in association members year-round! A year-round promotional campaign with one association that is a good fit for your company and product offering is much more effective than doing exhibits only at trade shows. Exhibit at a conference only if you can afford a sustaining campaign to the members of the association all year long.

3.Put your customers on the spot! Educators buy products by referral from their peers. Arrange for your customers to speak at conferences and to be part of your exhibit staff. Sure, associations don’t want your sales pitch on their agenda, so have your PR person help your customer create the appropriate spin. The audience will eat it up, your customer will bask in the limelight, and you will pull in the purchase orders.

4.Be visible in association publications and websites. Association publications and we sites hit your target buyer like a laser and at a lower cost than the mass-market publications. If the academic journals and newsletters for your targeted associations won’t accept ads, have your customers submit research papers instead, or ghost write articles for your customers to submit.

5.Make the right offer. Want a sure way to boost response to your campaigns. Educators love premiums! Don’t take the easy way out by ignoring premiums in favor of a boring offer like a price discount. Negotiate deals with associations for irresistible bonus merchandise, subscriptions, membership discounts, and other goodies. It’s more work, but you’ll get your prospect’s attention and boost the results from your direct marketing programs. In some cases, the professional association can work with you to arrange special offers that they will help you promote.

6.Let them hear from you often. If the only time educators who are the association members see your company name is at a K-12 conference exhibit once a year, don’t be surprised if they walk past your booth with a dazed expression. Buy the mailing list and send the members special offers year-round. Next time you exhibit, they’ll stop at your booth and pay attention to what you offer.

 Glen McCandless is president of Focus Marketing Inc, publisher of SellingToSchools.com, the best web site for expert  K-12 sales advice,  marketing to schools resources, and K-12 market information.Selling To Schools | Education Marketing and Sales Advice

Time to Attend a Search Marketing Conference

If you feel like you are struggling with your business and you really want your online revenue to start improving then you really need to get to a search marketing conference to learn a thing or two. Even if you are just there to listen to what the professionals have to say then you will be doing yourself a huge favour by taking in what they have to say. Their wealth of knowledge and experience is enough to get anyone off the ground and started with marketing just about any site on the internet regardless of the product or service that is being offered.

First timers would probably do better to attend an entry level workshop that covers all the basics of SEO instead of the more advanced search marketing conference. You will often find that the speakers at these bigger conferences will talk as though they are speaking to an audience that knows and understands what it is that they are talking about. They will continue right until the end where you will then be allowed to ask your questions. If you get stuck with something and you are not sure what it is all about, then you will have to write it down and wait until it is your turn to ask a question. In a big hall with over hundred people in there, then that could prove to be quite difficult and your question will most likely go unanswered and if you are beginner, then there really won’t be much place for you to ask your question when it is something that could have been answered at a very basic level already. Workshops where you can access the information of a teacher directly, where they can give you one on one attention to show you exactly what it is that you need to do from the word go. You can work on all the basic concepts and then build on your skills from there. Before attending a big conference you might want to check to see who will be there and what will be on offer at the time. They will also disclose the levels for all the talks so that you know what to expect and which talks you need to attend that way you don’t miss out on the ones you need and you don’t end up sitting through one where you have no clue what they are talking about.

This year there are going to be plenty workshops and seminars being held all over Australia and throughout the rest of the year.

Chris Banks is a proficient person behind online marketing training, who contribute his outlooks in an admiring manner. He provides ideas for search marketing conference, online marketing conference sydney.

Education Marketing Tip: How to Get More From Your K-12 Conference Exhibits

Educator conferences are the school marketing manifesto. But is the party over now with the budget crunch hitting schools across the U.S.?

The “good old days” for trade shows and conferences may be over. Travel bans for educators in many states are forcing everyone to pause. If you don’t think the changes are real, listen to the interview I did recently with Jim Warford, executive director of the Florida Association of School Administrators. The interview is posted on my Internet radio channel for education marketing and school sales professionals at www.blogtalkradio.com/sellingtoschools.



Regardless of the current situation, history suggests that for companies that serve the K-12 school market no area of the education marketing budget gets more attention than exhibit marketing. Trade shows are a defacto method of selling for companies in the school market. Year after year, companies set up booths at the same shows and do things pretty much the same old way. It’s as if a manifesto claims certain events are sacred cows and that exhibits are, well– just exhibits. I suspect your company will continue to do some of this. But you must take a hard look and consider a different, deeper approach.

You must remind yourself that most education conferences (trade shows) are sponsored by K-12 professional associations on behalf of their educator members. And, typically, once the big event is over and the carpet’s pulled up, you’re off to the next show or event. It’s sayonara for another year to the conference’s constituency and, sadly, to some great sales opportunities. The follow-up plan is rarely as thorough as the plan to set up and staff the booth or orchestrate the freebie giveaways.

While your company shifts its focus to the next school marketing tactic on your to-do list, the association that sponsored the trade show you just left is still at work, continuing to serve their members–the same audience you just spent a lot of money to engage with. These are likely school administrators and teachers you’d like to sell your products to.

Savvy education sales managers responsible for marketing to schools develop year-round strategies to tap the full potential of education associations. Conference exhibits should be part of a twelve-month association-marketing plan–not the whole plan, otherwise you miss a major opportunity. Why should you focus more of your attention (and budget) on education associations? Here are four good reasons:

1.Education association members want information. Educators join professional associations because they’re seeking ways to do a better job, to get ahead, stay on the cutting edge, and increase their knowledge. They’re hungry to know the benefits of your product or service.

2.Education association members are buyers. Education associations solicit members by mail and email. That should be a clue that there are still segments of the market that respond to direct mail offers. Since many of you market products and services through the mail, why not focus your attention on people who prefer to shop that way.

3.Members of education associations are motivated. Education market research several years ago by Learning magazine found only half of our teachers are motivated and innovative. Fortunately, it’s the motivated half who belong to associations and make the decisions to buy and use technology in schools!

4.Associations offer the products and services their members want most. Most education associations have product catalogs or online stores and offer special benefits to their members. Why not your product? Less noise, less expense, and less hassle than other catalogs and sales channels! And, these catalogs are packed with great premiums for direct education marketing programs you are doing now.

Are you ready to commit to this new strategy? Here are six steps to a hard-hitting association-marketing plan, an education marketing strategy that I guarantee will produce better results than the typical trade show exhibit schedule you may be doing now to pull in K-12 prospects.

1.Be selective! Target only those education associations whose member profile matches your best customers. Seek smaller, more specialized groups where you can stand out. Don’t know where to find those organizations? Check the events listings on SellingToSchools.com and, most important, ask your best customers which associations they belong to.

2.Invest in association members year-round! A year-round promotional campaign with one association that is a good fit for your company and product offering is much more effective than doing exhibits only at trade shows. Exhibit at a conference only if you can afford a sustaining campaign to the members of the association all year long.

3.Put your customers on the spot! Educators buy products by referral from their peers. Arrange for your customers to speak at conferences and to be part of your exhibit staff. Sure, associations don’t want your sales pitch on their agenda, so have your PR person help your customer create the appropriate spin. The audience will eat it up, your customer will bask in the limelight, and you will pull in the purchase orders.

4.Be visible in association publications and websites. Association publications and we sites hit your target buyer like a laser and at a lower cost than the mass-market publications. If the academic journals and newsletters for your targeted associations won’t accept ads, have your customers submit research papers instead, or ghost write articles for your customers to submit.

5.Make the right offer. Want a sure way to boost response to your campaigns. Educators love premiums! Don’t take the easy way out by ignoring premiums in favor of a boring offer like a price discount. Negotiate deals with associations for irresistible bonus merchandise, subscriptions, membership discounts, and other goodies. It’s more work, but you’ll get your prospect’s attention and boost the results from your direct marketing programs. In some cases, the professional association can work with you to arrange special offers that they will help you promote.

6.Let them hear from you often. If the only time educators who are the association members see your company name is at a K-12 conference exhibit once a year, don’t be surprised if they walk past your booth with a dazed expression. Buy the mailing list and send the members special offers year-round. Next time you exhibit, they’ll stop at your booth and pay attention to what you offer.

 Glen McCandless is president of Focus Marketing Inc, publisher of SellingToSchools.com, the best web site for expert  K-12 sales advice,  marketing to schools resources, and K-12 market information.Selling To Schools | Education Marketing and Sales Advice

Internet Marketing Super Killer Tactics

Are you a small business owner and would like to establish a company? Internet marketing may offer a perfect solution. It may seem so obvious to you especially if your company is in some kind of tech area, like marketing a web design but on the contrary it may not be obvious. If you have a pipe company then internet marketing may help. Businesses are the same businesses, selling a particular product to a customer, which may be service or goods whereas the customers may vary from individuals to corporate but narrows down to the same idea. Internet marketing can assist in two main areas; customer creation and retention. In order for a business to thrive there must be customers and its initiative is to focus on customer creation. Internet marketing comes in handy to help your business acquire customers.

Having a website is just one thing for your business, but in order for you to have customers you will require to do some internet marketing for you to draw their attention towards your business. You also need to create a relationship with your potential customers. In this you can focus on a search engine optimization and creating an attractive website that will make people want to do business with you. This can highly achieved by making use of internet marketing. Retaining a customer is twice as costly as retaining one.  Internet marketing may offer the easiest solution to retaining customers in your business by building and maintaining a customers emailing list. This can later be used to send your customers on offers and also get feedback from them and generally building customer loyalty.

Internet market is the perfect solution for one to create and retain customers regardless of your business and company. For you to achieve all this you just need to take the first step and get started now. Remember no business can thrive without making and retaining customers.

The truth is that when you get down to the most basic level, all businesses are in the same business, selling a product to a customer. The product might be a service or an actual physical object, and customers may vary from individuals to corporation, but the basic idea is the same.

 

Welcome To Home Money Makers And Learn Internet Marketing Super Killer Tactics while Creating Multiple Streams Of residual  Income,make money blogging and 6 steps To Setting Up Your own website online.

Marketing Musts in 2013

Thanks to the sources of the group web, such as Tweets posts, Facebook or MySpace or fb, blogs, film and so on, details trips instantly, and that means promoters have new and exciting opportunities to arrive at clients. With those economical, public, government and environmental activities, as well as the improvements in technology and the international online conversation in ideas, following are 10 styles that impact all locations of promoting, from promotion to promotion and everything in between, and will form online marketing strategy throughout 2013 and beyond.

Use these tips to bring every element of your concept to worldwide audiences.

1. Transparency and believe in are crucial. Consumers have lived through a variety of negative activities throughout the last several years, and they are no longer willing to take anything organizations tell them. Producers that take the loss of naïveté and make a targeted make an effort to be honest and open in their e-mails will produce positive client responses, which can lead to item dedication and item loyalty. Believe in is the most important element truly, and once you have obtained it, you need to make sure you keep it. In other terms, exposure and believe in are not a one-time element. They are an ongoing effort.

2. Less interruption, more enhancement and value-add. The times when ads and promotion details were designed for the only objective of getting the interest of clients are over. Individuals anticipate more (or in the case of interruptions, less) from organizations and types. Offer them with more by ensuring your e-mails and projects provide useful and important value.

3. Speaking of value . . . The economic problems that occurred in the latter part of the last several years stopped many clients in their routes. Rather than money flippantly, clients began looking for out offers, using discount rates and definitely looking for the greatest hit for their money. When the economic system gets back, that activities will not disappear instantly. Be ready for the client concentrate on value to continue well beyond 2013, and create promotion techniques with that client need in ideas.

4. Show it, do not tell it. Consumers do not believe everything they listen to. Indeed, clients are more uncertain than ever, and you need to validate your promotion claims. Do not just tell clients about your item, organization or services, show them what exactly is in it for them if they take out their hard-earned money and buy from you.

5. Social media is not going away, and participation is essential. Twitter, Facebook or MySpace or fb, blogs, YouTube, and other sources of the network group are not going anywhere. Instead, these sources are being applied by several all over the planet. If you believed you could prevent becoming a participant of the team, you were wrong. Truly, it’s essential that your organization joins the group web conversation, and you must communicate with clients on the group media sites. Offer them with awesome content and weblink with them to completely make use of the power of the group media.

6. Peace-of-mind details are successful. Consumers have lived through a variety of negative activities over the last several years, from economical doubt to environmental incidents and more. They are looking for promotion details that include them a feeling of fulfillment. Try to weblink a feeling of protection in your promotion projects to fulfill this need.

7. Relationships idea. With the development of web-based group public media sites and a desire for exposure, believe in and peace-of-mind details, it should not be awesome that connections idea truly and beyond. Make use of the group web to weblink with others all over the planet and communicate with that would not have been possible a several years ago. When you communicate with clients, you also create a group of item loyalists that can become your most extremely effective source of word-of-mouth promotion, item loyalty and item guardianship.

8. Online film and mobile promotion are hot. Both film and mobile promotion are set to rush, and we’ll really start to see that happen truly. You can make your own film content or tissues or you can purchase film or mobile promotion. The choice is yours, but there is no better a chance to leap in than right now!

9. Focus, concentrate, focus! Don’t try to be everything to everyone truly. The most extremely effective manufacturers are targeted manufacturers. As the first several years of the Contemporary unfolded, promoters and group media experts began using the term market more and more to identify extremely targeted products, sites, and blogs and so on. Nowadays, that strategy is even more important. Make your main and keep it as powerful as possible before you try to increase your item and department out into new locations.

10. Integrated promotion surpasses stand-alone techniques. It is important that you include clients with your promotion details truly. The number of e-mails that men and women see each day is annoying, so it’s important that your details do not get missing in the clutter. You can make your item, your organization and your details take a position out by around clients with marked activities and enabling them to choose which of those activities they want to eat. For example, use online marketing, film, customized content, point-of-sale protection, and ads with ongoing text messaging to communicate with clients in different areas of their lifestyles. If you are ongoing and serious, your details are more likely to weblink with your focus on audience–raising item interest, recognition, purchases and dedication.

 

 

Social Media Marketing Tips And Trends For 2013

Why are we so obsessed with social media marketing these days?  Here is a great quote from Facebook Spokesperson Malorie Lucich that might just answer this question:  “People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.” 

Social media marketing is at the top of every savvy marketer’s list in 2013 and if your business is not investing in a social media marketing strategy it will fallbehind the competition.  Here are a few social media marketing tips and trends to heat up your summer.

Google+ is essential in 2013

In today’s social media landscape, Google+ may not the biggest network, but Google+ is an essential piece of a successful social media marketing strategy.  All businesses need a Google+ page and should obtain authorship with Google’s rel=”author” tag.  This gives businesses more credibility in the eyes of Google, and enhances content by displaying a photo alongside the snippet which can increase viewership.  One of the best benefits of setting up a local Google+ page is that local businesses will be listed and appear on a map in Google search results.

Get on Instagram

Instagram now boasts 100 million monthly active users and big brands are noticing.  Here are some interesting statistics on Instagram from a 2013 study by Simply Measured:

Engagement with the top 100 brands increased 35% in the last 3 months
Accounts that post at least once a week have climbed to 41%
59% of brands are now managing accounts that appeal to over 90 million Instagram users

Several marketing campaigns have been launched recently on Instagram.  Both HGTV and Ben & Jerry’s recently launched campaigns with the hashtags#lovehome and #captureeuphoriato encourage followers to submit photos for a chance to win prizes. 

Focus on branded content

With recent research by Forrester showing that 70% of US online adults trust brand or product recommendations from friends and family, producing branded content on social media and mobile marketing toronto  service is becoming essential.  Getting your brand to go viral on social media should be the goal as exemplified in these viral campaigns:

RedBull Social Media Campaign
Old Spice Social Media Campaign
Nike Social Media Campaign

Visual Content Marketing

Content is still king, but the trend businesses should focus on is creating visual content to draw in customers.  Studies have shown that posts with media get more clicks than plain text posts, so get out there and post beautiful images, produce videos and share them on Vine, Instagram, Pinterest, Facebook and Twitter to get more followers and increase brand awareness.

Heat up your social media marketing campaign this summer with these tips and trends for 2013. If your business needs help getting social, Contact Us for expert advice regarding these or other digital marketing strategies in Toronto.

http://blog.wsiwebmarketingmatters.com/social-media-marketing-tips-and-trends-for-2013/

wsi is the internet marketing provider company who provide Social Media Marketing Toronto uses specialized online communities as a marketing strategies to get better results. 

Relevancy, Cataloguing, and Planning: Effective Content Marketing 2013

Relevant content is a fundamental requirement for any effective content marketing effort. In today’s business time is one of the major factor that every business men considered as the most precious commodity. The sentence implies that they need easy way to access all the information within their required time. Under these circumstances, relevant marketing content is essential for creating and maintaining engagement with potential buyers.

Before getting started, first thing that you need to understand is customers, and you must understand what makes them tick. Before dealing to your own problems and challenges, it’s better to understand customers’ problems and challenges that they are fighting hard to get that conquered.

So now the question comes how to do that? So, here below are some of the ways where you can mention in a manner where everything will be simple and clear.

A complete B2B buyer persona will contain the following eight components:
 

Type of business – The type of business the buyer works for. This will be drawn from your ideal customer profile.
Job title/function – The buyer’s position in the prospect organization.
Buying role – The role the buyer plays in the purchasing decision process. Common roles include the user buyer and the economic buyer.
Objectives/responsibilities – The major business objectives and job responsibilities of the buyer.
Performance measures – The measures used to evaluate the buyer’s job performance.
Strategies – What the buyer does to achieve his/her objectives and fulfill his/her job responsibilities.
Major issues/concerns – This is the heart of the buyer persona. If you can identify what issues and problems are keeping your potential buyers awake at night, you can create compelling marketing content.
Personal attributes – These attributes include the age, gender, education level, and compensation level of your buyer. Obviously, ranges will be used for most of these attributes.

Buyer personas simplify the content development process because they define the target audiences and identify the major issues that your content resources need to address.

Sources
http://www.esalesdata.com

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale.

Social Media Marketing, 2013: Titivating Trends, Replenishing Strategies

We are just few weeks away from the New Year, and the business organizations have already started alarming for the better marketing strategies and how to make it success. Same for the social media websites also, as now in today’s era social media marketing is one of the trending tools to promote and market your service and products.

So, in this article you get the following the trends and better marketing ways to get successful on 2013.

Develop Visual content

2013 is going to be more competitive and hence it needs to be more challenging in terms of content. It’s pretty clear that the 2013 will be of content year, but the question arises, what kind of content works? No doubt, visual content have more impact comparing to general content. Visuals and video done right are highly effective in cutting through the noise. It is snackable kind of content that resonates with people across the globe and increases engagement across social nets. Brands will need to understand what it takes to do visual marketing well, whether within their current communities or new networks like Pinterest, Instagram, and others.

Create Success Metrics That Clearly Support a Business Goal

All the brands should have success metrics that very clearly support a business goal. For example, if building your company’s reputation as a thought leader is a business objective, then one of your success metrics should focus on how much of your content is shared and in what social media circles.

Develop an Integrated Communications Strategy

Social media has exploded and there are multiple ways to connect and engage with customers. The key is to identify your key channels, focus your efforts on those and have an integrated communication strategy for both your social media and traditional vehicles.

Imagine that you contact face to face

Marketing is all about man to man marking. Social media has grown to the next level, so as customers. If you want to convey your service and products to them then get into your customers. Imagine that you are talking face to face, and hence your content and on the website should be so integrated that customers will think that you are directly connecting to them.

Become a Smart Editorial Publisher

2013 is the year smart brands will become smart editorial publishers. Three reminders: 1. Merge your public relations news into your social media content strategy that includes visual story telling. 2. Write like a reporter. 3. Throw out the cream puff press release writing and generic social media messages.
 

Sources
http://www.esalesdata.com

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale.

How Can Food or Alcohol Related Businesses Benefit from Email Marketing Prior to the Super Bowl?

Boost Sales

Food and spirits are often the main ingredients of a good Super Bowl party. Even though the economy is still in rough shape, you better believe that consumers will be spending big to keep their guests well fed and thoroughly entertained. This is great news for those in the food and alcohol business. If you are a sports bar or restaurant, you can use email marketing to ensure that it is your products fueling those wild Super Bowl parties. You could use this platform to send along special sales offers, or coupons to provide a way for shoppers to save money on their party supplies. Launch your campaign in enough time for consumers to stock up, and it could result in more sales than you would have been able to make otherwise.

Score New Customers

While many people will be watching this year’s Super Bowl’s from the comfort of a living room, others will be doing so from sports bar, restaurant or similar type of establishment. Some of the people watching the game at these establishments will be there at the referral of others. When executed precisely, an email marketing strategy can help you reap the benefits of word of mouth marketing. The key to enjoying such benefits is making sure your offers, and communication in general, are compelling and engaging. If you deliver value when making contact, your customers will be more likely to remember your business, and to recommend it to others who want to stock up for the big game.

Learn More about Your Customers

Perhaps the biggest benefit of using email marketing to capitalize on the Super Bowl frenzy is the opportunity it presents to learn more about the customer. This comes from the ability it provides to track and measure your success. In its simplest form, email allows you to track which links in your message have been clicked. With this information at your disposal, you can get better idea of what your customers are more likely to buy, and engage them accordingly. For instance, if most of your subscribers are clicking your 10% off coupon, this is a sign that they honor a great bargain. This could be incentive to tempt them with discounts on food items or spirits that might compliment their Super Bowl plans.

For businesses that sell food and alcohol products the Super Bowl is one of the most profitable times of the year. Consumers are breaking out their wallets, and email is one of the best tools available for capitalize on the spending frenzy. Put your game plan together, and it could be your business that emergence victorious.

Nan King, a tech geek and environmentalist at heart, is an advocate of business email marketing strategies that encompass the use of an email marketing company which is permission based.

The IRS Tax Deadline is a Great Marketing Lesson

Every April 15th in the United State the IRS places a hard deadline for everyone to file his or her taxes. And if you don’t,  the penalties and interest start piling on. There are serious consequences for failing to file your taxes. At the most sever level you could end up spending time as a guest in the Federal penal system.

Why are the consequences so harsh? Easy, if they don’t make it so tough then hordes of folks will “forget” to file their taxes.

Working in the tax industry I found it amusing how the tax season works.

It starts in late January when people receive their W2’s from their employers. People who are likely due a tax refund rush in to get their taxes prepared and filed.  They can’t get their refund fast enough. From late January through February it’s wall-to-wall customers at the local tax shops.

Then comes the month of March – Crickets! Hardly a customer in sight. The challenge during this time is trying to stay awake. March gave me an appreciation for how the Maytag repairman feels.

Starting in April the pace picks up again, and as you get closer to the 15th it gets busier. The customer pace becomes more frantic as does the customer’s level of stress. As April 15th nears,  people are in a near panic and most of the time it’s because of their own procrastination.

I’m amused that with all the pain and penalty the IRS will impose for missing the tax filing deadline, people still push the envelope.

The marketing lesson is that no matter when you put a deadline on your offer, people will wait till the last minute act. Some people will miss the deadline, and still want the special price or offer.  That’s the point of the special offer, it’s extended to those that order within a specific timeframe, not afterwards; otherwise there would never be any specials or sales.

How would you like more tips to help improve your blog? If so, I would like to invite you to visit my blog at http://www.KeithGoodrum.com You can check out my latest blogging tips, strategies and techinques.