A sneakerhead is a person who owns multiple pairs of sneakers as a form of collection and fashion. The birth of sneakerhead culture in the United States came in the 1980s; and the two major sources are basketball and Hip-Hop. The emergence of Michael Jordan and his eponymous Air Jordan line of shoes released in 1985 made sneakerheads till now crazy about the signature basketball shoes, and the growth of hip hop music drove them keen on skateboard sneakers.
However, what are the exactly reasons for sneakerheads’ crazy about sneakers, means NBA shoes here? Before we discuss the topic, let’s have a look how crazy they really are. Here is just a piece of scene.
” They are lined up in the freezing rain, waiting patiently, stubbornly. All night. All for a few pairs of shoes. Sean Rivera, one of them waiting for the latest released sneakers, looks a little crazy, smiling and squinting through fogged glasses; but says he’s used to being judged like that, used to ‘being criticized by peers and family members and neighbours’.”
It’s all part of the life of sneakerheads who spend hundreds, even thousands of dollars on shoes, many of which carry the name of professional basketball stars, pas and present.
That’s totally crazy activities, and would be considered as out of mind by people who are not loyal basketball fans. See, this is the key point. Most of them are fanatics of NBA.
They have their idols. Owning one or several pairs of signature shoes from their favourite NBA player seems the best way to show their loyalty and pursuit to them.
What’s more, the clever shoe company such as Nike Company is wise in marketing of the signature basketball shoes. They have great contracts with the most popular NBA stars, and time to time limit the number of pairs of shoes they release to generate more interest.
The last but not least, there is big upvaluation for these sneakers. Thanks to the rapid growth of net and online shopping, these sneakers can be sold at great prices much more than the original prices by auction or other. Said by Rivera that, he sold a pair of LeBron James “South Beach” Nikes, which he bought for $ 170 in late 2010, for $ 900. Although linking money to the love of basketball seems a little vulgar, it is one of the most important reason for blooming of sneakerheads in this decade.
All in all, the loyalty to NBA and NBA stars, wise marketing strategies and aspiration of money make sneakerheads so crazy about NBA basketball shoes.
there are three important reasons for why sneakerheads are so crazy about nba shoes. The loyalty to NBA and favourite NBA stars, wise marketing strategies by shoemakers, big upvaluation of limited released signature basketball shoes.