A trade show presence is crucial for any firm that wishes to make an impact on customers, rivals, and industry observers alike. However, if your firm has not been participating in trade shows because an exhibit purchase is prohibitively expensive, consider renting a booth to help your marketing campaign and boost your corporate image. Many companies taking part in important trade fairs have trade show booth rentals right at the top of their lists of ‘things to do’.
Booth rental basics
Spend some time doing a little research before renting a stunning, high-end booth as you need to be familiar with several basic facts:
The rental booth must be eye-catching and suit the service or product being promoted.
Find out from the trade fair organizers about any kind of floor space, height and other restrictions as you will need to fit your booth into these limits.
Once that is taken care of and you have chosen an appropriate size for your rented booth, you then have to examine the products, signage and other accessories that have to be accommodated in the booth. You might wish to use all the available wall space or alternatively make do with just a table-top display. Think about how you will display any products or equipment. Alternatively, if you are a service oriented firm, perhaps you only need a literature rack to hold the flyers that you plan to hand out.
Your corporate requirements will influence both the format as well as size of the booth you rent. Remember the larger the display and space, the more expensive it will be.
Now all that is left is to identify a reliable company that is experienced in trade show booth rentals and can offer competitive rates. Don’t automatically go for the lowest quote. Some suppliers undercut rates but provide low quality booths. Before signing the agreement, ensure you read the small print, looking out for ambiguous wording, loopholes, and hidden charges.
Booth rentals offer flexibility
Trade expos within an industry often carry different standards as to what is popular and appropriate at a specific show. Renting a booth will offer you a degree of flexibility that others who have purchased booths will not enjoy. If it is your first time around, ask experienced hands who are not your direct competitors for tips.
Assembling the booth and display
Make special note of whether the rental rate is inclusive of set-up assistance at the event venue. If it is not, it may be a good idea to go in for a booth with a design that is simple to set up. Be sure to get familiar with how the booth and the display are correctly assembled.
Making a great initial impression with participants and visitors alike at trade shows and similar business events is essential and trade show booth rentals help you achieve just that. You will not realize when a prospective big customer or potential business partner is passing by your booth. For this reason you must look for a rented booth display that is stunning yet cost-effective.
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