Chair Covers Can Suit Various Events From a Wedding to a Conference

Big 12 Conference‬
by SS&SS

Whether you are planning a wedding, a conference or a lecture you should never underestimate the importance of dressing available chairs as it can make a big impact on the appearance of the whole room.
There are many people who forget about them and leave them undressed. They can seriously jeopardize the whole event as sometimes available rooms are not to standards and simple twist like chair covers can transform the look of the whole scene. The best and the fastest way of seeing what kind of impact this simple transformation can bring, some visit Internet and compare different pictures on which the items were used.
This might help to visualise what an addition the chair accessories could become for your event.
Either your guests or conference participants when entering the room will definitely noticed the effort put into the decoration of any room. Covering not only tables but also chairs as well as keeping the colour scheme of a room with the style of the building will improve the general atmosphere of the event. Attendees will surely appreciate the fact that you have taken the time to prepare everything to high standards and to implement accessories with the decor.
When looking for chair covers, here are a few important things to consider:
– Always consider the style of the building, room as well as furniture itself to choose relevant covers
– The colour scheme of a room should be toned and relevant to the occasion, example pink accessories might be great for the weeding but will delegates participating in a training or conference puzzled
– Consider for what kind of event your chair accessories either: wedding, exhibition or corporate dinner
When ordering chair covers, it is important to request a sample of the colour and material. This will guarantee that the chair covers fit in successfully with the surroundings.

Visit to place a quick quote for Chair Covers for weddings, conferences and other events. TSNN is the largest UK conference and event website and by submitting a quick quote, your requirements will be sent to multiple suppliers so that you can find the chair covers that you need, according to price and quality.

Education Marketing Tip: How to Get More From Your K-12 Conference Exhibits

Educator conferences are the school marketing manifesto. But is the party over now with the budget crunch hitting schools across the U.S.?

The “good old days” for trade shows and conferences may be over. Travel bans for educators in many states are forcing everyone to pause. If you don’t think the changes are real, listen to the interview I did recently with Jim Warford, executive director of the Florida Association of School Administrators. The interview is posted on my Internet radio channel for education marketing and school sales professionals at

Regardless of the current situation, history suggests that for companies that serve the K-12 school market no area of the education marketing budget gets more attention than exhibit marketing. Trade shows are a defacto method of selling for companies in the school market. Year after year, companies set up booths at the same shows and do things pretty much the same old way. It’s as if a manifesto claims certain events are sacred cows and that exhibits are, well– just exhibits. I suspect your company will continue to do some of this. But you must take a hard look and consider a different, deeper approach.

You must remind yourself that most education conferences (trade shows) are sponsored by K-12 professional associations on behalf of their educator members. And, typically, once the big event is over and the carpet’s pulled up, you’re off to the next show or event. It’s sayonara for another year to the conference’s constituency and, sadly, to some great sales opportunities. The follow-up plan is rarely as thorough as the plan to set up and staff the booth or orchestrate the freebie giveaways.

While your company shifts its focus to the next school marketing tactic on your to-do list, the association that sponsored the trade show you just left is still at work, continuing to serve their members–the same audience you just spent a lot of money to engage with. These are likely school administrators and teachers you’d like to sell your products to.

Savvy education sales managers responsible for marketing to schools develop year-round strategies to tap the full potential of education associations. Conference exhibits should be part of a twelve-month association-marketing plan–not the whole plan, otherwise you miss a major opportunity. Why should you focus more of your attention (and budget) on education associations? Here are four good reasons:

1.Education association members want information. Educators join professional associations because they’re seeking ways to do a better job, to get ahead, stay on the cutting edge, and increase their knowledge. They’re hungry to know the benefits of your product or service.

2.Education association members are buyers. Education associations solicit members by mail and email. That should be a clue that there are still segments of the market that respond to direct mail offers. Since many of you market products and services through the mail, why not focus your attention on people who prefer to shop that way.

3.Members of education associations are motivated. Education market research several years ago by Learning magazine found only half of our teachers are motivated and innovative. Fortunately, it’s the motivated half who belong to associations and make the decisions to buy and use technology in schools!

4.Associations offer the products and services their members want most. Most education associations have product catalogs or online stores and offer special benefits to their members. Why not your product? Less noise, less expense, and less hassle than other catalogs and sales channels! And, these catalogs are packed with great premiums for direct education marketing programs you are doing now.

Are you ready to commit to this new strategy? Here are six steps to a hard-hitting association-marketing plan, an education marketing strategy that I guarantee will produce better results than the typical trade show exhibit schedule you may be doing now to pull in K-12 prospects.

1.Be selective! Target only those education associations whose member profile matches your best customers. Seek smaller, more specialized groups where you can stand out. Don’t know where to find those organizations? Check the events listings on and, most important, ask your best customers which associations they belong to.

2.Invest in association members year-round! A year-round promotional campaign with one association that is a good fit for your company and product offering is much more effective than doing exhibits only at trade shows. Exhibit at a conference only if you can afford a sustaining campaign to the members of the association all year long.

3.Put your customers on the spot! Educators buy products by referral from their peers. Arrange for your customers to speak at conferences and to be part of your exhibit staff. Sure, associations don’t want your sales pitch on their agenda, so have your PR person help your customer create the appropriate spin. The audience will eat it up, your customer will bask in the limelight, and you will pull in the purchase orders.

4.Be visible in association publications and websites. Association publications and we sites hit your target buyer like a laser and at a lower cost than the mass-market publications. If the academic journals and newsletters for your targeted associations won’t accept ads, have your customers submit research papers instead, or ghost write articles for your customers to submit.

5.Make the right offer. Want a sure way to boost response to your campaigns. Educators love premiums! Don’t take the easy way out by ignoring premiums in favor of a boring offer like a price discount. Negotiate deals with associations for irresistible bonus merchandise, subscriptions, membership discounts, and other goodies. It’s more work, but you’ll get your prospect’s attention and boost the results from your direct marketing programs. In some cases, the professional association can work with you to arrange special offers that they will help you promote.

6.Let them hear from you often. If the only time educators who are the association members see your company name is at a K-12 conference exhibit once a year, don’t be surprised if they walk past your booth with a dazed expression. Buy the mailing list and send the members special offers year-round. Next time you exhibit, they’ll stop at your booth and pay attention to what you offer.

 Glen McCandless is president of Focus Marketing Inc, publisher of, the best web site for expert  K-12 sales advice,  marketing to schools resources, and K-12 market information.Selling To Schools | Education Marketing and Sales Advice

Basketball Coach Book


I love the christmas break time right now, because it allows me time to think, reflect, and re-direct my basketball energy on new subjects like books and dvds. I had the chance to read a book by Lon Kruger and DJ Allen named: “The X’s and O’s of Success”.

I actually knew some of Coach Kruger’s assistant coaches from my days at Blinn College and had met him briefly while I was out recruiting on the road. He wouldn’t remember the meeting, but I remember that he went out of his way for a young assistant coach and didn’t “Big-Time” me at all unlike a lot of Division 1 coaches.

Coach Kruger came up with a unique formula for success and trys to bring out the very best for his basketball players and teams. He has done things with dignity and class that is not always associated with the sport’s world. He talks about his principles for taking over cultures seeking stability and direction and changing them into positive, productive environments. I felt that his book could be applied to the business and coaching world.

Coach Kruger has made it an “art” when it comes to rebuilding college basketball programs. He does a great job of weaving his own basketball coaching experiences into examples that show leadership and the ability to improve performance. He talks about coaching at Texas Pan-American as the head men’s basketball coach / athletic director at the age of 29, and elite eight appearance in his second year at Kansas State, a final four appearance and team record of 29 wins at University of Florida, a Big Ten title for Illinois, and a Sweet 16 appearance for the “Running Rebels” of UNLV. He also discusses his two and a half year coaching job with the Atlanta Hawks of the NBA and how they were fired mid-season. He doesn’t pull any punches in this book.

The chapters of the book cover 39 life lessons and how to apply leadership to any field of business or coaching. Each chapter is broken down into three parts: Pre-game, Game-time, and Post-Game. It is a very easy to read book that has life lessons that everyone can take something from. In lesson thirty, here is a quote that I love: “Remember, great leaders develop other great leaders”. It is simple, honest and true.

Here is an excerpt of the book:

“Lesson One: The Simplicity of Success

It’s simple. Success is a process, not an event.

That’s not always the most exciting thing to hear. We want to believe in quick fixes, silver bullets, catching magic in a bottle.

But if you take the time to analyze the large majority of successful people, organizations, companies or teams, you will find that their overall success is a byproduct of simply doing the right things on a daily basis.

That is the reality we face as leaders — the simplicity of success. So how do we address something that is so elementary? How do we affirm this message with our teams day in and day out?

Welcome to the challenge of being a leader.

Game Time:

The average college basketball fan would probably be surprised to learn how much our coaching staff focuses on working with players to develop them off the court, in addition to helping them improve on the court.

When these young men join our program, they are usually 18-, 19- or 20-years-old. Many of them are away from home for the first time.

Some arrive on the scene with a strong work ethic while some lack the concept of working hard. It is all relative to their background and surroundings. While you can learn a little something about the players during the recruiting process, there are just some things you can’t find out about people until you are around them everyday.

Our objective as a staff is to develop our program for long-term success.

This means having kids on our team who are emotionally, mentally and physically able to perform at their highest level possible in basketball as well as in the classroom and socially. We want to maximize the potential of each player in our program.

In order to do this, we must start with the basics. We talk to our kids about the simplicity of success. “Take care of what you have to take care of today,” we tell them. “If you do this day in and day out for your entire tenure with us, you will have success and we will have success as a team.”

It is teaching elementary principles, but it is what works.”

What others are saying about Coach Kruger and the book:

“Lon Kruger helps to set the bar for integrity in our profession. His history of success in college basketball is even more impressive when you realize he has repeatedly revitalized programs all while operating strictly within the rules. Lon is a coach’s coach. We all have something to learn from him.”

Roy Williams
Head Coach, University of North Carolina

“Coach simply helps you be the best you can be – on and off the court. Players give their best because they know he cares.”

Mitch Richmond
Former All-American for Kruger at Kansas State and six-time NBA All-Star

“Lon Kruger is an outstanding leader and a great teacher. He brings everything to the table, everything it takes to build a program. I encourage you to take the lessons from this book to heart. Lon knows what he is talking about.”

Dick Vitale
Member of Basketball Hall of Fame, ABC and ESPN

“Lon is a brilliant businessman, who just happens to coach basketball. While he is known for his humility, his desire to win and his competitive drive is second to none. That balance of sincere humility with unending competitiveness is a unique trait many of the world’s premier business leaders share.”

Steve and Elaine Wynn
Wynn Las Vegas

“Lon Kruger is one of the finest leaders of young men I have ever witnessed in nearly a quarter-century of covering college basketball for CBS. Moreover, he is a good man. It does not surprise me that he has been a proven winner time and time again. When you mix leadership with passion and integrity, you get Lon Kruger.”

Jim Nantz
CBS Sports

“Very few coaches have been able to change cultures as quickly and successfully as Lon Kruger. He understands how to mold a group of individuals into one team with a common goal and has proven that time and time again. Lon has high standards for all those around him and he possesses a passion for winning, but not at any cost. That is arguably his strongest trait.”

Larry Brown
Head Coach, Charlotte Bobcats
Only coach to win both an NCAA National Championship (Kansas 1988) and an NBA Championship (Detroit 2004)

“Lon Kruger understands business because he understands people. The business world missed out on an all-star when Lon went into coaching.”

Bill Boyd
Executive Chairman of the Board, Boyd Gaming Corporation

I personally loved the book and will reflect back to it alot in the coming years. It gives you things to think about and if you can take one or two things from the book then it would be worthwhile as a basketball coach. I would give it a 5 out of 5 stars. Go to Coach Kruger’s website to learn more about it.

Coach Peterman