Education Marketing Tip: How to Get More From Your K-12 Conference Exhibits

Educator conferences are the school marketing manifesto. But is the party over now with the budget crunch hitting schools across the U.S.?

The “good old days” for trade shows and conferences may be over. Travel bans for educators in many states are forcing everyone to pause. If you don’t think the changes are real, listen to the interview I did recently with Jim Warford, executive director of the Florida Association of School Administrators. The interview is posted on my Internet radio channel for education marketing and school sales professionals at

Regardless of the current situation, history suggests that for companies that serve the K-12 school market no area of the education marketing budget gets more attention than exhibit marketing. Trade shows are a defacto method of selling for companies in the school market. Year after year, companies set up booths at the same shows and do things pretty much the same old way. It’s as if a manifesto claims certain events are sacred cows and that exhibits are, well– just exhibits. I suspect your company will continue to do some of this. But you must take a hard look and consider a different, deeper approach.

You must remind yourself that most education conferences (trade shows) are sponsored by K-12 professional associations on behalf of their educator members. And, typically, once the big event is over and the carpet’s pulled up, you’re off to the next show or event. It’s sayonara for another year to the conference’s constituency and, sadly, to some great sales opportunities. The follow-up plan is rarely as thorough as the plan to set up and staff the booth or orchestrate the freebie giveaways.

While your company shifts its focus to the next school marketing tactic on your to-do list, the association that sponsored the trade show you just left is still at work, continuing to serve their members–the same audience you just spent a lot of money to engage with. These are likely school administrators and teachers you’d like to sell your products to.

Savvy education sales managers responsible for marketing to schools develop year-round strategies to tap the full potential of education associations. Conference exhibits should be part of a twelve-month association-marketing plan–not the whole plan, otherwise you miss a major opportunity. Why should you focus more of your attention (and budget) on education associations? Here are four good reasons:

1.Education association members want information. Educators join professional associations because they’re seeking ways to do a better job, to get ahead, stay on the cutting edge, and increase their knowledge. They’re hungry to know the benefits of your product or service.

2.Education association members are buyers. Education associations solicit members by mail and email. That should be a clue that there are still segments of the market that respond to direct mail offers. Since many of you market products and services through the mail, why not focus your attention on people who prefer to shop that way.

3.Members of education associations are motivated. Education market research several years ago by Learning magazine found only half of our teachers are motivated and innovative. Fortunately, it’s the motivated half who belong to associations and make the decisions to buy and use technology in schools!

4.Associations offer the products and services their members want most. Most education associations have product catalogs or online stores and offer special benefits to their members. Why not your product? Less noise, less expense, and less hassle than other catalogs and sales channels! And, these catalogs are packed with great premiums for direct education marketing programs you are doing now.

Are you ready to commit to this new strategy? Here are six steps to a hard-hitting association-marketing plan, an education marketing strategy that I guarantee will produce better results than the typical trade show exhibit schedule you may be doing now to pull in K-12 prospects.

1.Be selective! Target only those education associations whose member profile matches your best customers. Seek smaller, more specialized groups where you can stand out. Don’t know where to find those organizations? Check the events listings on and, most important, ask your best customers which associations they belong to.

2.Invest in association members year-round! A year-round promotional campaign with one association that is a good fit for your company and product offering is much more effective than doing exhibits only at trade shows. Exhibit at a conference only if you can afford a sustaining campaign to the members of the association all year long.

3.Put your customers on the spot! Educators buy products by referral from their peers. Arrange for your customers to speak at conferences and to be part of your exhibit staff. Sure, associations don’t want your sales pitch on their agenda, so have your PR person help your customer create the appropriate spin. The audience will eat it up, your customer will bask in the limelight, and you will pull in the purchase orders.

4.Be visible in association publications and websites. Association publications and we sites hit your target buyer like a laser and at a lower cost than the mass-market publications. If the academic journals and newsletters for your targeted associations won’t accept ads, have your customers submit research papers instead, or ghost write articles for your customers to submit.

5.Make the right offer. Want a sure way to boost response to your campaigns. Educators love premiums! Don’t take the easy way out by ignoring premiums in favor of a boring offer like a price discount. Negotiate deals with associations for irresistible bonus merchandise, subscriptions, membership discounts, and other goodies. It’s more work, but you’ll get your prospect’s attention and boost the results from your direct marketing programs. In some cases, the professional association can work with you to arrange special offers that they will help you promote.

6.Let them hear from you often. If the only time educators who are the association members see your company name is at a K-12 conference exhibit once a year, don’t be surprised if they walk past your booth with a dazed expression. Buy the mailing list and send the members special offers year-round. Next time you exhibit, they’ll stop at your booth and pay attention to what you offer.

 Glen McCandless is president of Focus Marketing Inc, publisher of, the best web site for expert  K-12 sales advice,  marketing to schools resources, and K-12 market information.Selling To Schools | Education Marketing and Sales Advice

Conferences Would Not Be Boring And Tough To Understand With Conference Equipments

Read on this article to find more about Conference Equipments and how these equipment sales have risen with the time.Globalisation has made world look small, but there are some bridges that are still left to be mended or built and one of them is language barrier. Though many companies have ventured successfully into conference interpreting devices but there is still a very long way to go. The time lag that comes while interpreting a language into another is something that needs far more discussion and thought process so as to give a perfect one to one conversation experience to most of the users all across the world. Over the years, the equipment sales dealing with conferencing have gone higher and more and more organisations around the world are getting conference equipments installed for them so as to carry out easy conversations with their clients.

There are a few companies in the market who are manufacturing some great conference equipments. You can find conference interpreting devices in the market supporting more and one language and that makes them totally worth installing for multinational companies. With globalisation taking its toll on various companies, more and more demand is getting on the head of the telecom industry to provide various state of the art equipments to their clients in order to make their conversations easier and more convenient. Equipment Sales dealing with conferencing have definitely gone higher and still continue to do so.

There are many companies in the entire United States that are working on simultaneous interpretation techniques too and have revolutionized the way people communicate with other people and clients on phone. There are professionals and experts in this industry who are trying to hold on to their positions in order to survive in the long run as these equipments are making sure that they are extracted out with their roots from the business. Simultaneous conference interpretation and assistive listening equipment has become a necessity for houses of worship, corporations, associations, NGOs, government, convention centres, hotels and meeting facilities, courthouses, translation and interpretation companies as well as school and universities.

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What Is Conference Incentive Business Travel

Conference incentive programs are innovative methods for boosting the morale and loyalty of your existing staff. Selecting an excellent venue for your conference and incentive programs will encourage your staff to participate in the events, to attend future events, and to remain dedicated to your business or corporation.

You might be wondering what type of conference incentive you can use to have your guests become repeat guests.

Conference Incentive Travel: its big business and an entire industry is dedicated to successful conference and incentive travel. If you want to reward your employees for all of their hard work, choosing a venue for accommodations and offering incentive travel rewards is one way to ensure the happiness of your hard working staff.

When you attend a large number of conferences, you may be looking for conference incentive travel to help you save your budget while travelling. So find the lowest price accommodations to fit your needs.

Do you want a lot of attendees at your next conference? Then consider the types of conference incentives you will supply. Incentive travel ensures that you develop a great working relationship with all delegates and attendees and they can prove to be extremely motivational events.

Find lists of conference venues in the United Kingdom to allow you to provide conference incentives to attendees. You can connect you to race courses, stadiums and museums capable of hosting your conference. These venues can host meetings during football matches, horse races and other events that act as conference incentives.

When you’re trying to find conference incentives to increase the number of people attending your conference. Offer help with transportation from the major transportation hubs to your conference venues.

Conference management services include the complete management of conferences, workshops, seminars and more. These services will include venue hire and location, accommodation requirements, travel arrangements and technology requirements.

Conference managers are trained professionals that know the ins and outs of conference organising. A skilled conference manager handles all of the big planning details like venue selection and the objective planning of the conference. They also attend to small details like how to maximize attendees’ comforts at a conference

Conference managers throughout the United Kingdom need not worry about accommodation and travel problems for their events. Our Rooms Division can save blocks of guest suites and rooms near conference venues for attendees and participants.

Conference management is a full time job in and of itself. To ensure that a conference is managed from beginning to end, you have to pre-plan every step of the conference. Conference management involves organizing the agenda for the conference, venue locating tasks, booking tasks, and ensuring everything is in place the day of the conference.

When you’re organising a conference, there is a list tasks that you should complete. Unfortunately, conference management may come at the bottom of the list. However, this is one of the more important tasks if a conference is to go smoothly.

A small detail that every conference planner must pay attention to is the offering of a conference map to attendees. The map should reveal where the conference is, where to park, nearby local transport options, and nearby dining and accommodations. A conference map is used to assist delegates and people at the meeting find where they are supposed to be, and when they are suppose to be there.

To find out more about Conference Venues and corporate travel call UK toll free on 0800 652 9005