Syvret’s NHL Career Will Hopefully Take Flight With Ducks

Danny Syvret played in the Ontario Hockey League from 2001-02 to 2004-05, although his first season had him see only one game. His entire Ontario Hockey League career was played with the London Knights, culminating in a season 99.999% of us could only imagine in our wildest dreams.

In his final season in the OHL, Syvret scored 23 goals and added 46 assists for 69 points in 62 games on the blueline for the Knights. The Knights, of course, won the Robertson Cup as playoff champion in the Ontario Hockey League and won the Memorial Cup on home ice at the Labatt Centre in London.

He was a part of Canada’s gold medal winning team at the 2005 IIHF World Junior Hockey Championships when Canada downed Russia easily, 6-1, in the final played at Grand Forks, North Dakota. That was just the beginning.

Syvret was awarded the Max Kaminsky Trophy as the OHL’s most outstanding defenseman. A fine stepping stone to being selected the Canadian Hockey League’s Defenseman of the Year. Danny’s +70 was the league’s best plus/minus. He was also a Canadian Hockey League and Memorial Cup tournament all-star.

Despite this amazing success, Syvret was not picked until the third round of the 2005 NHL draft by the Edmonton Oilers, 81st overall. Danny saw 26 games with the Oilers over his first two seasons. The rest of his time was spent in the American Hockey League with the Hamilton Bulldogs and Grand Rapids Griffins.

2007-08 was a step back as Syvret didn’t appear in any NHL games and split his season with the AHL’s Springfield Falcons and Hershey Bears.

The past two seasons, Danny has been in the Philadelphia Flyers organization. He appeared in 23 NHL games with the Flyers over the two seasons and spent the rest of his time with their AHL affiliate, the Philadelphia / Adirondack Phantoms.

Syvret has been picked up by the Anaheim Ducks organization for the 2010-11 season. It would be nice to see Danny become a regular with the NHL team but there’s a good chance he’ll play a portion of his games in Syracuse with the AHL Crunch. His entire Ontario Hockey League career was played with the London Knights, culminating in a season 99.999% of us could only imagine in our wildest dreams.

Relevancy, Cataloguing, and Planning: Effective Content Marketing 2013

Relevant content is a fundamental requirement for any effective content marketing effort. In today’s business time is one of the major factor that every business men considered as the most precious commodity. The sentence implies that they need easy way to access all the information within their required time. Under these circumstances, relevant marketing content is essential for creating and maintaining engagement with potential buyers.

Before getting started, first thing that you need to understand is customers, and you must understand what makes them tick. Before dealing to your own problems and challenges, it’s better to understand customers’ problems and challenges that they are fighting hard to get that conquered.

So now the question comes how to do that? So, here below are some of the ways where you can mention in a manner where everything will be simple and clear.

A complete B2B buyer persona will contain the following eight components:

Type of business – The type of business the buyer works for. This will be drawn from your ideal customer profile.
Job title/function – The buyer’s position in the prospect organization.
Buying role – The role the buyer plays in the purchasing decision process. Common roles include the user buyer and the economic buyer.
Objectives/responsibilities – The major business objectives and job responsibilities of the buyer.
Performance measures – The measures used to evaluate the buyer’s job performance.
Strategies – What the buyer does to achieve his/her objectives and fulfill his/her job responsibilities.
Major issues/concerns – This is the heart of the buyer persona. If you can identify what issues and problems are keeping your potential buyers awake at night, you can create compelling marketing content.
Personal attributes – These attributes include the age, gender, education level, and compensation level of your buyer. Obviously, ranges will be used for most of these attributes.

Buyer personas simplify the content development process because they define the target audiences and identify the major issues that your content resources need to address.


Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale.