We are just few weeks away from the New Year, and the business organizations have already started alarming for the better marketing strategies and how to make it success. Same for the social media websites also, as now in today’s era social media marketing is one of the trending tools to promote and market your service and products.
So, in this article you get the following the trends and better marketing ways to get successful on 2013.
Develop Visual content
2013 is going to be more competitive and hence it needs to be more challenging in terms of content. It’s pretty clear that the 2013 will be of content year, but the question arises, what kind of content works? No doubt, visual content have more impact comparing to general content. Visuals and video done right are highly effective in cutting through the noise. It is snackable kind of content that resonates with people across the globe and increases engagement across social nets. Brands will need to understand what it takes to do visual marketing well, whether within their current communities or new networks like Pinterest, Instagram, and others.
Create Success Metrics That Clearly Support a Business Goal
All the brands should have success metrics that very clearly support a business goal. For example, if building your company’s reputation as a thought leader is a business objective, then one of your success metrics should focus on how much of your content is shared and in what social media circles.
Develop an Integrated Communications Strategy
Social media has exploded and there are multiple ways to connect and engage with customers. The key is to identify your key channels, focus your efforts on those and have an integrated communication strategy for both your social media and traditional vehicles.
Imagine that you contact face to face
Marketing is all about man to man marking. Social media has grown to the next level, so as customers. If you want to convey your service and products to them then get into your customers. Imagine that you are talking face to face, and hence your content and on the website should be so integrated that customers will think that you are directly connecting to them.
Become a Smart Editorial Publisher
2013 is the year smart brands will become smart editorial publishers. Three reminders: 1. Merge your public relations news into your social media content strategy that includes visual story telling. 2. Write like a reporter. 3. Throw out the cream puff press release writing and generic social media messages.
Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale.