Super Bowl Commercials … Sales Or Publicity?

The hype surrounding the commercials is almost as great as that surrounding the Super Bowl itself. Newscasters report on the cost of a 30-second spot. The list of advertisers is pored over, as is the list of previous advertisers that decided not to participate. It’s covered on television, radio, newspapers and magazines, blogs … seemingly just about everywhere.

The big question
It used to be that people talked about the commercials the day after the game. Now, discussions take place immediately. Focus groups are assembled, interactive polls are done, marketing groups watch and grade the advertisements. It’s become a game onto itself. And then there’s the question — do the commercials make you want to buy the products?

This question (and the answers to it) are cause for a great deal of debate. “Sales,” some say, “are the barometer of a commercial’s effectiveness.” Others profess that, “People talking about a commercial is what matters.” Well, the answer is “it depends.” The success of a commercial is determined by how well it addresses the intended results. Some commercials are made to drive sales, while the function of others is to create and sustain publicity.

For your greatest success
So when it comes to your marketing, you have to know exactly what it is you are trying to accomplish. Are you trying to increase sales, or are you looking to generate publicity? Do you want immediate return, or are you planning on bolstering your long-term exposure? Once you decide on the purpose of a particular tactic, then you’ll have a much better idea about how you want your audience to react. That’s how you develop strong marketing with worthwhile results. That’s how you build a profitable business!

An idea for one of next year’s Super Bowl
If I were marketing a company that was looking for publicity and willing to spend more than $ 3 million in order to get it, here’s what I would do.

First, I’d contact the major national and local news organizations, alerting them to a very special news opportunity, taking place during the Super Bowl’s halftime. When they arrived in the company’s parking lot, they would see three million $ 1 bills, piled high. Then, when they were all set up to record, I would pour lighter fluid on the money, light it, and let it burn.

Think about the coverage. Think about the number of times the images would air. Think about how many hits on You Tube there would be — people watching in amazement as $ 3 million goes up in smoke. It would work, and I’ll prove it to you. I’ll do it next year. All I need is $ 3 million.

As a speaker, author, and coach, Peter George helps self-employed professionals achieve the success they’ve been striving for.

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Getting Into NASCAR By How?

Despite many critics on non athletic and stupid sport, NASCAR still attracts hundreds of attendants to the race to enjoy cars running around hour by hour. Because it is not just a sport, it is also a science and an art. That’s the science of showing how to make cars’ aerodynamics perfect for each track. That’s the art of showing drivers’ style of driving.


Perhaps you have started thinking about NASCAR and are looking for some ways to get into it. It’s kind of hard at first if you do not have a lot of friends or family members who are interested, but it’s not impossible. Just a warning, some NASCAR fans get so addicted to the sport that it becomes their life and they insist on getting gear and watching every race and following many drivers. This article will give three ways that you can get into NASCAR.


First of all, you must come to realize that NASCAR is more than just cars going around in a circle. NASCAR means something different to everyone, so you may not see it the same way as others do. However, you have to see something in it, besides cars going in circles. That’s not exciting at all. It is exciting to watch 43 cars perform at their peak to pass the drivers in front of them. It is exciting to watch rookies rise from newbie drivers and become veterans. It is exciting to watch drivers navigate through tough corners and around debris and wreckage. It is exciting watching pit crews do routine (and not so routine) car maintenance at crazy fast speeds. You just have to find something to excite you about NASCAR. This is the main key.


Next, pick a driver to cheer for. NASCAR is so much more fun when you have someone in mind you are rooting for.

In order to pick someone, you might want to watch a few races and see who you most enjoy. You do not have to pick the winners. You can pick someone who’s style you enjoy, or someone who’s sponsor you like (for example, if you work at Home Depot, maybe you will want to cheer for Joey Logano). Pick anyone you like. Then research them. Get online and find out a few things about them, such as when they started, what their records are, where they are from, etc. Maybe even join a fan club. Then when you watch races, keep on eye on them and what they are doing each race. Maybe they are getting better. See what helps that happen and cheer for them!


Finally, get the right gear. If you can find some good NASCAR gear, it will put you in the NASCAR mood fast. There’s nothing like sitting down Sunday afternoon and watching the race with your favorite NASCAR hoodie or blanket or coffee mug. The bigger the NASCAR fan, the more gear they might have! Look around and see what kind of NASCAR gear you can use! You can find a lot of practical stuff with a NASCAR theme. This will encourage you to enjoy NASCAR throughout the week! Look for NASCAR mouse pads for the office, or NASCAR bumper stickers for your car. You’d be surprised at how much stuff you can find online.


So, find something that excites you about NASCAR and thrive off of that for every race. Pick a driver to cheer for, whether he wins or loses. Remember- every driver has his bad days. Finally, get some good gear to keep you motivated. You might find you actually like NASCAR! Then, you can encourage your friends to get into it with you, as well! Good luck!


And if you are looking for some more NASCAR info, then check out All About NASCAR –, where you will find links to a quiz and other great sites with gear and gift ideas!

Oklahoma Football Tickets

In just a few minutes, you can enter an online portal that delivers the best prices for Oklahoma City Thunder tickets, not to mention the OU football tickets. Basketball fans can purchase the Thunder basketball tickets that seemed impossible to find, while football fans are recommended to take a look at the offers for Oklahoma football tickets.
If you are passionate about football and you want to see what college football rivalry is all about, then you will certainly consider purchasing OU football tickets for the Oklahoma State Cowboys versus Oklahoma Sooners that is going to be played on November 28th. Online, for each match or basketball game, you have the opportunity to discover lots of interesting information, such as: teams playing, date and time of the match/game, short description and tickets availability. Plus, you are informed about the stadium or basketball court the match/game is played. Considering all that, could you honestly wish for something more?
What happens if there are no tickets available over the Internet? Well, in such cases (which do not happen too often), you can contact one of the event specialists working for the website in question and ask his/her help in locating the OKC Thunder tickets or Oklahoma football tickets that you are interested in. However, for the matches or games with Oklahoma City Thunder tickets or OU football tickets available, you can always view the seating chart in order to decide where you would like to seated. If you are for OU football tickets for example, then you will see a chart with all the seats in the stadium, marked with a certain color, depending on their importance. You select the desired seat and pay for the Oklahoma football tickets accordingly.
Dont think that you are the only one searching for Oklahoma City Thunder tickets or Oklahoma football tickets over the Internet. There are lots of sports fans out there, people who are also proficient in using the Internet and its specialized resources. This is the reason why, if you find the OU football tickets that you want, or the Thunder basketball tickets that you are interested in purchasing, you should not hesitate to take action then. Someone else might be just as interested in those tickets and, the next time you enter online to purchase them, you will discover that they are sold out.
If you want to purchase tickets for an important football match or basketball game, then its not worth waiting, as you might lose your OKC Thunder tickets or Oklahoma football tickets, as it was already said before. Its best you go online as soon as possible and get the Oklahoma City Thunder tickets that you want so badly. If you are a passionate football fan, then there certainly are some OU football tickets with your name on them.

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